A recent U.S. presidential candidate ended up withdrawing from the race after a string of losses in early state primary elections. Vulture-like pundits had been circling his dying campaign for days and immediately swooped down to pick over its carcass. So what went wrong? He was presenting himself as a certain kind of person, but […]
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.